Name the idea
Distill the fresh observation, angle, or tension into language people can repeat without a lengthy setup.
Viral idea planning canvas
Find the idea people can’t help sharing.
Map your audience, emotional pull, share friction, network, timing, and authenticity—then see exactly where your concept gains or loses momentum.
Start free. No prediction theater—just a clearer next move.
What to expect
A score that starts a better conversation.
Honest
Diagnostic guidance, never a promise of virality.
Specific
Every score points back to a concrete creative lever.
Human
Authenticity stays in the model—not polished away.
The method
Turn instinct into a working hypothesis.
Resonance Lab breaks a fuzzy creative judgment into a sequence you can inspect, discuss, and improve.
Find the first believers
Define the tight audience most likely to feel seen—and motivated to carry the idea into their own networks.
Choose the emotional engine
Compare humor, surprise, inspiration, awe, and outrage by velocity, staying power, and fit for your message.
Pressure-test the spread
Evaluate format friction, network shape, timing, and authenticity before investing in production or distribution.
Your output
One diagnostic score. Six visible levers.
See whether the biggest opportunity is a sharper audience, stronger emotion, lower sharing friction, better network fit, smarter timing, or a more genuine voice.
Pricing
Start with one idea. Build a repeatable practice.
Choose the workspace that matches how often—and with whom—you develop ideas.
Canvas
For occasional solo exploration
$0
- 3 active idea canvases
- Full diagnostic score
- Core refinement prompts
Best for regular use
Studio
Per month for active creators and small teams
$18 / month
- Unlimited idea canvases
- Version history and comparisons
- Up to 5 collaborators
- Exportable scorecards
Collective
Per month for editorial and creative teams
$49 / month
- Everything in Studio
- Up to 20 collaborators
- Shared scoring templates
- Priority support
Questions, answered
Virality is uncertain. Your thinking doesn’t have to be.
Bring your roughest idea
Find the lever that makes it travel.
Fill the canvas, calculate your diagnostic score, and leave with a clearer edit—not a hollow prediction.